America, meet Brandy Allen: Eye Shadow for days…Star for life.

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FAYETTEVILLE (KFSM) – A Fayetteville woman was arrested on suspicion of stealing $144 worth of eye shadow on Sept. 1, police say.

Brandy Allen, 31, was booked into the Washington County Detention Center at 3:04 p.m. and faces charges of shoplifting and disorderly conduct.

Police were called to the Ultra Beauty Store at 3835 N. Mall Ave. #1 to deal with a shoplifter, according to a preliminary report.

The caller said she saw Allen grabbing handfuls of make-up without looking at the color or labels. She didn’t appear to be checking prices, either, the report states.

Allen entered the store with an unidentified woman who tried to distract store employees by asking questions and leading them away from Allen, according to the report.

An officer arrived at the store and approached Allen. The original caller introduced herself to Allen as the general manager of the store and asked to see the contents of her purse, the report states.

Allen fumbled through her purse for several minutes before taking out several different packages of eye shadow, and as she pulled out the items, she’d run her fingers through the tops of each one, trying to make the eye shadow look used, according to the report.

She started to curse loudly saying, “No one [expletive] saw me steal anything,” the report states.

Kevin Durant, 300 Million from Nike.

Manchester United gets 1.3 Billion from Adidas.

Even, Forrest Gump got free Flex-o-lite Ping Pong Paddles, and he doesn’t even like them.


So how is it possible in this day and age that the Wayne Gretzky of Eye Shadow is at an Ultra Beauty in Arkansas stealing $144 worth of eye shadow?  Does Brandy Allen have the worst agent in America? Did the board of directors at L’Oreal Paris and Maybelline collectively decided that they’ve peaked in the market place?

As the marketing sage that I am (one semester of required liberal arts marketing 101), I don’t look into Brandy’s eyes and see the dulcet tones of fuchsia, lavender, and periwinkle blue.  I see green.  Lots of it.  I see “in-store” appearances.  I see a Brandy Allen eye shadow line.  I see a “Brandy Allen What’s your color of the day” app available for download on Iphone (the Android release will be another 6 months ,obviously.).  I see a guest judge appearance on Project Runway where designers will create a look based off of contrived inspiration from seeing homeless drifters wearing “Brandy Allen’s New Fall Line of Eye Shadow.”  I see a hot and heavy romance with Rob Kardashian that earns the pair numerous spots in US Magazine, and the moniker “Brob.”  I see Brandy Allen selfies stealing the show in Fappening 2.

I see a star.  Ladies and Gentleman….Brandy Allen,

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