Not Your Fathers Ginger Ale is now available from Small Town Brewery.
Small Town Brewery is owned and operated by Tim Kovac, and made national headlines with the launch of Not Your Fathers Root Beer. The booze meets dessert brand has made millions this year as it has been rolling out nationally.
The next innovation is a ginger ale/addition is now available – Not Your Fathers Ginger Ale. A 5.9% alcohol by volume ginger beer meant to be served over ice. (Or with bourbon if it were us.) This new brand extension – described as “gruit-inspired botanical beer brewed with ginger”, is suggested for use Dark & Stormy & Moscow Mule cocktails.
We like to think of it as a refreshing ale brewed with ginger.
Not Your Fathers Ginger Ale is rolling out in 40 states through Pabst distributors, and nationally by February, 2016. ERP is $10.99/6 pack.
Style: Ginger Beer
Availability: 12oz Bottles, Cans
Release: November, 2015
You may recall the evil and delicious concoction released earlier this year dubbed Not Your Father’s Root Beer. I wrote about it last Spring describing its tasty and un-alcohol-detecting awesomeness that was sure to push many of you (fine, me too) borderline drunkos right over the proverbial edge.
And now this?
Are you friggin’ kidding me?
When posed the silly camp fire question of “If you could only have 1 drink for the rest of your life, EVERYDAY, what would it be?” I have always answered emphatically with “Ginger Ale“. Ginger Ale is like the Holy Grail of drinks to me. Its thirst-quenching, stomach-ache-relieving, and just, well, yums. Christ, it even makes delicious whiskey taste even better. Its the drink everyone loves from age 8 to 80. Show me a person that doesn’t like Ginger Ale and I’ll point to a liar or a demon.
And now those Satanic geniuses at Small Town Brewery are clearly chasing a not so small town market with this new development. Oh yes. For every one guy or gal that likes root beer, I’ll show you 10 that love Ginger Ale.
I guess the good news (I pray) is that it won’t be commercially available until February 2016 which means I can roll through the holidays and the NFL post-season without having to describe to law enforcement officials why I skated across the Boston Frog Pond pantless singing dirty Christmas Carols or the reason I choked out a department store Santa Claus (pantless again, of course) in front of 1,000 believers.
But, at the end of the day, its just buying me time. That’s all. Come Valentine’s Day when this anti-antidote product is available to me I will surely be found lying in the candy aisle at CVS eating a box of chocolates and writing an incoherent sex poem to my wife on the back of a Tampax box. Its just simple math.
So, Mr. Kovac and your merry band of Not Your Father’s Assholes….thanks. Thanks a Yahoo. This should be the final straw (you can drink it with a straw right?) in my demise.